Doodle crosses the 10 million user mark

The online scheduling service saves time equivalent to that of a 45,000 person workforce

Zürich, July 6, 2011 – Online scheduling crossed a new milestone today as Doodle has now announced that they’ve reached 10 million users per month*. Users are distributed globally, and the main clusters are in Germany, Switzerland, France and the US. The viral growth of Doodle is fueled by the users who invite their contacts to meeting polls and make them familiar with the painless simplification of scheduling.

Unique visitors per month according to Google Analytics

In the home market of Switzerland, around 18% of regular Internet users make use of Doodle at least once per month according to a verified user base of around 1 million unique visitors (netmetrix.ch). This demonstrates the huge potential of the service internationally where the growth rates are on the highest levels – with the fastest growth since Q2 2009 in the US (see Graph 2). This also proves that Doodle isn’t just a European tool.

Doodle's growth in the main markets and globally (normalized by Q2 2009=1)

What does this mean in terms of the time saved by using Doodle instead of traditional forms of scheduling like email, phone calls, or the one-way meeting invitations from electronic calendars? An average Doodle user might save 45 minutes per month on scheduling.** The total time saved by Doodle’s 10 million users can therefore be estimated at 7.5 million hours per month, which is the equivalent of a workforce of more than 45,000 full-time employees.

*Total unique visitors per month according to Google Analytics

**A repeated international survey in 2009 and 2010 (http://blog.doodle.com/english/2010/10/26/stone-age-at-work-second-doodle-survey-on-scheduling-trends/) showed that assistants and managers spend about 5 hours per week or 20 hours per month coordinating meetings – without using Doodle. For this calculation, it’s assumed that an average Doodle user saves the 25th of that time (45 minutes per month) by coordinating meetings withDoodle.

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