Category Archives: Doodle Study

Social Media Making us Less sociable – finds Doodle study in the UK

Online scheduling specialist Doodle did a recent study on the use of social media in the UK, here are the findings:

· Every hour Brits spend with friends takes 28 minutes to plan on social media

· 61% cancel social gatherings after planning drags on

· Average meet-up with mates takes 30 messages to organise

Social media like Facebook, WhatsApp and Twitter have made pinning down a date to meet with mates a logistical nightmare, meaning frustrated Brits are now less likely to see friends face to face. That’s according to new research1 from Doodle, examining how friends plan get-togethers in the digital age.

It found that a whopping three quarters of us (73%) regularly use social media or messaging tools to plan gathering with friends, but with the average three-person meeting taking 30 messages to organise, many are simply tuning out. The situation is even more painful for 18-24 year olds, with the average meeting requiring a thread stretching to 50 messages.

As a result, 61% say that social gatherings are cancelled because friends, frustrated by the drawn-out planning process, drop out and over 28 million (58%) of us admit to ignoring email threads, muting never ending WhatsApp conversations and leaving Facebook notifications unread.

36% of us also admit to discussing the same meeting across three or more social media platforms or messaging tools at one time. Thanks to this endless game of planning ping pong it now takes Brits an average of 28 minutes to organise every hour they spend with their friends.

Yet, half of Brits say they would like to see their friends more, and 49% said that they would be much more likely to do so if it was easier to figure out when their friends were free.

Michael Brecht, CEO of Doodle said, “Agreeing a date and time to meet friends can be like pinning jelly to a wall at the best of times, but the explosion of messaging services has made it even worse. Facebook, WhatsApp and Twitter were meant to make communicating simpler and all of us more sociable – this research suggests they are having the opposite effect.”

Doodle has developed a simple, free solution to the problem, which Michael hopes will result in more friends meeting up face to face. Doodle users set up an event online, add suggested times and then send the invitation link to all invited. Invitees then select the times they’re available and Doodle works out the best time for everyone and notifies you. Our Doodle service is growing rapidly in the UK, with a Brit using Doodle to arrange a meet up every minute of every day2.

Michael concludes, “Friendships are incredibly important, and need to be nurtured – studies have shown they even help you live longer. We feel like we’re doing our little bit to make it easier for friends to meet up and share quality time together.”

Top social media and messaging tools to organise outings with friends in the UK:

1. Facebook (51%)
2. Email (43%)
3. Facebook Messenger (30%)
4. SMS (28%)
5. WhatsApp (26%)
6. Twitter (18%)
7. Skype (16%)
8. Snapchat (9%)

1 Methodology: Research commissioned by Doodle and conducted by independent research firm, One Poll between 17th and 19th February 2015. One Poll carried out a survey of 2,000 UK consumers aged 18 – 55+. Percentages and figures quoted refer to the proportion of the whole sample, unless otherwise stated.

2 In 2014, over 947,000 meeting ‘polls’ were created on Doodle in the UK, equating to 1.8 polls/minute

International survey finds families are overwhelmed by group organization and communication

Based on the results of a new international survey* that we’ve conducted in Germany, the United States, and France, the dream of having a quiet family life is just a dream for most families. The results confirm that family life involves an enormous amount of organization.

The parents’ job situation plays an important role in this. Working parents have more organizational issues in their lives, and they’re also under more stress. Additionally, when it comes to scheduling, they make greater use of email, electronic calendar requests, and Doodle. With that said, they still primarily use phone calls to make arrangements with several people despite the fact that this method wastes the most time and there are much better alternatives.

Since finding a time for a meeting or making a decision with a group of people can be so time-consuming, we asked parents as well as people without children how often they have to handle those tasks in their personal lives.

The frequencies of schedules

Group Appointments

From back-to-school events to sports appointments and vacation plans, parents’ organizational efforts are definitely more complicated and increase in complexity according to the number of children in the household. Interestingly, there’s hardly any difference between men and women, which indicates that fathers are just as involved in family scheduling as mothers are.

But there are still major differences between men and women when it comes to their professional lives. For example, a substantially higher percentage of fathers work full-time (91% vs. 54%). The results also show that part-time work is popular among mothers, especially in Germany, as indicated here:

Job situation varies

The job situation of mothers in these three countries varies

Just under half of the respondents said that they usually handle the organizing within a group, and a similar percentage of them agreed that finding a suitable date for several people is annoying. In turn, while parents are usually more involved with group decisions, less than a third of them actually like to meet in large groups.

Family statements

International Statements on organizing

Mothers feel significantly more pressure with time in their personal lives than fathers do (49% vs. 38%), even if fathers are involved in group decisions to the same extent as we learned before.

There are also interesting differences between the countries concerning the request for an SMS confirmation before an appointment. French parents favor this (58%) while American (45%) and particularly German parents (24%) are skeptical about the idea.

Ultimately, whether they’re working full-time or part-time, employed people are more likely to organize events, they’re more annoyed by group scheduling, and they experience stronger pressures on their time.

This correlation with parents‘ job situations becomes even more apparent in a further analysis when we form an Organization Index as well as a Stress Index based on the requested statements.

Organisation in families

Stress index for families

When you look at the communication tools that families are using to organize their group decisions, it’s easy to see why so many of them are annoyed by the process.

The majority of respondents still rely on email and phone calls, which are highly inefficient methods of finding an agreement with a group of people.

Job status is the main factor for the frequency with which the communication tools are used. Working parents use almost all of the tools more regularly than nonworking parents. There’s also a particularly big difference concerning email and electronic calendar requests – calendar requests seem to be much more familiar to working parents. Additionally, Doodle is used more often by working parents to schedule personal appointments or make decisions with a group of people.

The tools of family communication

How do families communicate

Outside of job status, there are also some country-specific preferences with communication tools. For instance, American parents are more likely to use social networks for group decisions while German parents are more likely to use WhatsApp. In fact, 45% of German fathers and mothers regularly use this messaging service to organize appointments and agreements within groups while another 25% sometimes use it for those purposes. On the other end of the scale, more than 80% of American and French parents never use WhatsApp for group organization, so this use case appears to be a German phenomenon.

In the end, no matter which communication tools are used, it’s a fact that many families are choosing inefficient ways to communicate in groups. An experimental study for a Bachelor’s thesis at ETH Zurich revealed that using Doodle for group scheduling could save up to two-thirds of the time that you’d spend otherwise. Even in smaller groups, people benefit from online scheduling by saving around fifteen minutes for each event. Even if you only have a few group arrangements each week, the time that you save by using Doodle will mean that you’ll have more time with your family.

*Two-stage international online survey in July 2014 in Germany, the United States, and France of respondents between the ages of 18-60. Families among the internet population surveyed by Toluna Online Panel. Families and No Families surveyed by Doodle on-site survey. The current analysis is focused on respondents between the ages of 30-49 (N=6.562). More than half of all interviewed parents were a part of this group.