Doodle appoints Capella for UK brief

We have news about our PR work in the United Kingdom. We are very happy to announce that we have appointed London based Capella as our retained PR agency.

Doodle is already the nation’s favourite social scheduling tool, with a Brit using the online service to arrange a meet up with friends every minute of every day1. Capella will lead a campaign to encourage even more consumers to use Doodle. It will focus on positioning Doodle as a way to sustain and rekindle friendships.

Capella delivers integrated PR and digital campaigns for consumer and b2b brands. Capella was named Small Agency of the Year 2014 by both the PRCA and PR Moment in the United Kingdom and is a PR Week New Consultancy 2014 finalist. Capella employs twelve staff at its London offices.

Gareth Thomas, founder of Capella, said, “In a world of jam-packed diaries, arranging group social meet ups can sometimes feel like herding cats. Doodle solves this issue and is already growing exponentially – we’re looking forward to accelerating this with a campaign that connects Doodle with friendship and showcases how it makes our social lives easier.”

Michael Brecht, CEO of Doodle, said, “Capella has some really smart ideas about how we can take the Doodle brand to the next level in the UK and we’re delighted to be partnering with them to boost awareness and users.”

1 In 2014, over 947,000 polls were created on Doodle in the UK, equating to 1.8 polls / minute.

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