Doodle Analytics

Doodle thinks that no one should lose unnecessary time when scheduling meetings and appointments, and the various Doodle services already save a lot of time for millions of people around the world. In order to continually improve these services according to people’s needs, Doodle regularly looks at statistics and conducts user / online population surveys. The results inspire Doodle’s development and offer interesting data to learn from.

Here’s a collection of our research results from the last few years:

  • Scheduling behavior
  • Time for scheduling
  • Use of calendars
  • Use of Doodle

Scheduling behavior

June 2012: A small number of initiators organize most of the meetings

A broad international study shows that there are only 22% of initiators among the Internet population, and they organize most of the meetings. The higher a person’s education, income, and job position are, the more likely they are to be one of the active and socially connected initiators. There are also twice as many initiators among Doodle users than there are in the Internet population as a whole. Read more …

May/June 2012: Scheduling follows weekly and seasonal trends

Here are the results of an anonymous examination of the data from 11 million Doodle meeting polls in 2011:

  • Most appointments are scheduled on Mondays, and most of them take place at the end of the week (more …)
  • Scheduling is a seasonal activity. On Doodle, summer happens in May and Christmas starts in November (more …)
March 2011: Mobile devices become efficiency tools

A Doodle user survey reveals that for some organizational tasks (editing contacts and calendars, reading and replying to email, etc.), mobile devices are used at least as often as desktop computers. Additionally, the survey showed that users are very annoyed by websites that aren’t optimized for mobile devices. Read more …

Time for scheduling

July 2011: Scheduling experts save time

A broad international online survey said that the more meetings someone has, the less time they need for scheduling each meeting. These scheduling experts frequently use tools like electronic calendars or online scheduling services to arrange their appointments, and people spend an average of 17 minutes per day on coordinating personal and business meetings. Read more …

April 2009/September 2010: One half of a working day per week is spent on scheduling meetings

Management and administrative staff were interviewed about their scheduling behavior in two international surveys. At different points in time, both studies showed the same result, which is that scheduling causes a big waste of time at work with half a day per week spent on arranging meetings. The most commonly used tools were email and phone calls. Read more …

Use of calendars

March 2012: Efficiency tips for calendars are not applied

Doodle users and participants of an international survey evaluated seven simple tricks to organize calendars and appointments. 48% of the interviewed Internet population didn’t use any of the tips, especially when it came to digital tools. With that said, 94% of Doodle’s users scheduled smarter by using at least one of the listed efficiency tips. Read more …

July 2011: Paper calendars still dominate the world of appointments

Surprisingly, 49% of the surveyed Internet population still rely on traditional paper calendars to manage appointments, but people with a lot of business meetings tend to use electronic calendars. 70% of participants think electronic calendars need to improve because they said they would welcome several additional features. Read more …

May 2011: Great dissatisfaction with electronic calendars

Only 42% of electronic calendar users say they’re completely satisfied with the functionality of their calendars, and everyone else feels limited by several missing features. Read more …

January 2011: Doodle users apply electronic calendars

A survey of more than 6,000 Doodle users showed that 82% of them apply electronic calendars and only 15% of them still rely on paper calendars. The data also revealed that Outlook and Google dominate the world of calendars, and more than half of Doodle’s users work with two or more electronic calendars simultaneously. Read more …

Use of Doodle

December 2011: 20 new Doodle polls each minute

An anonymous analysis of Doodle’s 2011 user data showed that an average of 30,000 new meeting polls are started each day on Doodle.com. The stats also revealed that mobile scheduling activity on Doodle tripled each year between 2009 and 2011. Read more …

September 2011: Doodle users are active

A survey of Doodle users showed that half of them use Doodle’s scheduling service more than once a month. Additionally, there is a particularly large number of initiators among Doodle’s users since 40% of them are initiating more meeting polls than they receive. Read more …

July 2011: The Swiss are ahead in online scheduling

An international survey revealed that while 21% of the interviewed Internet population uses online scheduling, the Swiss lead the way because two-thirds of them use an online scheduling service. Read more …

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