Why we will retire our Android app

August 29, 2012

Yesterday we announced that we will retire our Android app. The announcement triggered a wave of feedback. We appreciate the comments, and we wanted to give you some more background information about why we decided to retire the app.

First of all, Doodle is a lean company with a team of 12 people running, engineering, and marketing a service that is used by more than 10 million users worldwide each month. That’s why we need to be extremely focused in our activities. For our mobile services, that means that we implement the non-native version internally (m.doodle.com) and rely on partners for development of native apps.

We developed the native Android app with our partners at Acrea. At the time, it was an important project for them and we were full of expectations. It turned out that the app did not fulfill those expectations entirely. It has achieved decent adoption in the 20 months since the launch, but it has not had the massive propagation that we had hoped for. Instead, it created a significant support effort, and the primarily ad-based business model has not been a sufficient incentive to continue to maintain and extend the app for us or Acrea.

It’s not about Android vs. iOS. The reason why we’re keeping the native iOS app is that our partner Neoos has agreed to continue working on it, which is in a large part fueled by the fact that the iOS apps are paid apps that generate noticeable monthly revenue.

Now, we know that not all of you love m.doodle.com, but we believe that it is well-suited for the requirements of mobile devices and we are committed to improving it further. With that in mind, please send us your input about how we can improve it!

Thanks for your understanding and your support!

Here’s a quick Q&A regarding the questions we hear most frequently about the Android app and the mobile Web version:

Q: I don’t trust browsers to save my password.
A: You do not have to save your password and user name in your browser. You just sign in once and we remember that you logged in. We also do not save your credentials, but instead, we store an encrypted identification.

Q: I don’t want to login each time.
A: See above.

Q: I want to access the tabular display.
A: Use the “desktop” link at the bottom of the page to access the normal view, including the table.

Q: I want to see the names of the poll participants.
A: Click the people icon at the top to see the names.

Q: Doodle does not work with Opera Turbo turned on.
A: We are in contact with Opera and they have promised to resolve the issue.

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