Online scheduling platform Doodle expands to Nordics through partnership with Sellbranch

March 18, 2015

We are very happy to announce the new partnership with Nordic advertisement agency Sellbranch.

Nordic Doodle users have helped grow the platform to be one of the rising stars in the Nordic internet scene, with yearly growth rates of more than 30%. Sellbranch will help monetise the valuable traffic millions of Doodle users are generating month by month in Sweden, Norway and Finland.

Michael Brecht, CEO of Doodle explains ”I am really happy about the partnership between the leading Swedish online advertising agency Sellbranch and Doodle as the global standard for online scheduling, as we will jointly offer our highly interesting ads inventory to Nordic clients.”

“We are really looking forward to launch Doodle in the Nordics. Doodle has fantastic advertising solutions which we look forward to bring to the market. Combining Doodle’s high end users with Sellbranch programmatic technology and sales force I’m confident that we will deliver high values for advertisers and consumers” says Marcus Ericson, Programmatic Director at Sellbranch.

Doodle is attractive for corporate clients as the company offers highly-affine branding solutions for advertisers, all situated around the poll, the Doodle users are creating. With more than 25 million people using Doodle around the world every month, the application has become the global standard for online group scheduling.

Välkommen Sellbranch –
your Doodle Team


Social Media Making us Less sociable – finds Doodle study in the UK

March 6, 2015

Online scheduling specialist Doodle did a recent study on the use of social media in the UK, here are the findings:

· Every hour Brits spend with friends takes 28 minutes to plan on social media

· 61% cancel social gatherings after planning drags on

· Average meet-up with mates takes 30 messages to organise

Social media like Facebook, WhatsApp and Twitter have made pinning down a date to meet with mates a logistical nightmare, meaning frustrated Brits are now less likely to see friends face to face. That’s according to new research1 from Doodle, examining how friends plan get-togethers in the digital age.

It found that a whopping three quarters of us (73%) regularly use social media or messaging tools to plan gathering with friends, but with the average three-person meeting taking 30 messages to organise, many are simply tuning out. The situation is even more painful for 18-24 year olds, with the average meeting requiring a thread stretching to 50 messages.

As a result, 61% say that social gatherings are cancelled because friends, frustrated by the drawn-out planning process, drop out and over 28 million (58%) of us admit to ignoring email threads, muting never ending WhatsApp conversations and leaving Facebook notifications unread.

36% of us also admit to discussing the same meeting across three or more social media platforms or messaging tools at one time. Thanks to this endless game of planning ping pong it now takes Brits an average of 28 minutes to organise every hour they spend with their friends.

Yet, half of Brits say they would like to see their friends more, and 49% said that they would be much more likely to do so if it was easier to figure out when their friends were free.

Michael Brecht, CEO of Doodle said, “Agreeing a date and time to meet friends can be like pinning jelly to a wall at the best of times, but the explosion of messaging services has made it even worse. Facebook, WhatsApp and Twitter were meant to make communicating simpler and all of us more sociable – this research suggests they are having the opposite effect.”

Doodle has developed a simple, free solution to the problem, which Michael hopes will result in more friends meeting up face to face. Doodle users set up an event online, add suggested times and then send the invitation link to all invited. Invitees then select the times they’re available and Doodle works out the best time for everyone and notifies you. Our Doodle service is growing rapidly in the UK, with a Brit using Doodle to arrange a meet up every minute of every day2.

Michael concludes, “Friendships are incredibly important, and need to be nurtured – studies have shown they even help you live longer. We feel like we’re doing our little bit to make it easier for friends to meet up and share quality time together.”

Top social media and messaging tools to organise outings with friends in the UK:

1. Facebook (51%)
2. Email (43%)
3. Facebook Messenger (30%)
4. SMS (28%)
5. WhatsApp (26%)
6. Twitter (18%)
7. Skype (16%)
8. Snapchat (9%)

1 Methodology: Research commissioned by Doodle and conducted by independent research firm, One Poll between 17th and 19th February 2015. One Poll carried out a survey of 2,000 UK consumers aged 18 – 55+. Percentages and figures quoted refer to the proportion of the whole sample, unless otherwise stated.

2 In 2014, over 947,000 meeting ‘polls’ were created on Doodle in the UK, equating to 1.8 polls/minute


Doodle appoints Capella for UK brief

February 6, 2015

We have news about our PR work in the United Kingdom. We are very happy to announce that we have appointed London based Capella as our retained PR agency.

Doodle is already the nation’s favourite social scheduling tool, with a Brit using the online service to arrange a meet up with friends every minute of every day1. Capella will lead a campaign to encourage even more consumers to use Doodle. It will focus on positioning Doodle as a way to sustain and rekindle friendships.

Capella delivers integrated PR and digital campaigns for consumer and b2b brands. Capella was named Small Agency of the Year 2014 by both the PRCA and PR Moment in the United Kingdom and is a PR Week New Consultancy 2014 finalist. Capella employs twelve staff at its London offices.

Gareth Thomas, founder of Capella, said, “In a world of jam-packed diaries, arranging group social meet ups can sometimes feel like herding cats. Doodle solves this issue and is already growing exponentially – we’re looking forward to accelerating this with a campaign that connects Doodle with friendship and showcases how it makes our social lives easier.”

Michael Brecht, CEO of Doodle, said, “Capella has some really smart ideas about how we can take the Doodle brand to the next level in the UK and we’re delighted to be partnering with them to boost awareness and users.”

1 In 2014, over 947,000 polls were created on Doodle in the UK, equating to 1.8 polls / minute.


Updates to the Doodle Wizard – we’ve made it even easier for you to invite your participants

February 4, 2015

In the past several weeks, our Doodle Engineering Team has worked hard to help people who are using our scheduling tool for the first time. In fact, we’ve redesigned the invitation step of the Doodle poll wizard and we’re launching the updated version today. So what are these changes and how do they help?

First of all, you can now use Doodle to send out up to 20 invitations without needing to sign up for an account. We increased this number because so many Doodle polls include up to 20 participants, and this number has risen week by week. This tells us that you’re using Doodle with more and more people, which is simply awesome!

If you want to invite more than 20 people, then we will require you to sign up, simply to prevent misuse and spamming. Doodle will send out beautiful emails to your invitees, all of which you can preview in the wizard. These emails explain what Doodle is and they contain the invitation link to your poll. You can even add a personal message to these emails.

Invite more friends, colleagues or guests easily

Invite more friends, colleagues or guests easily

Secondly, you can now connect your Google and iCloud address books right in the wizard to make it even easier to find all of the email addresses for the people you want to invite. We honor your privacy and only send invitation emails to the users you want to invite – we will never contact someone from your address book without your permission. We do not even store your address book on our servers.

For our regular users, we want to point out that you can still use Doodle the way you always have. You can still invite people by sending the link to your survey on your own. Just skip the invite step and you’re good to go.

What do you think? What other ways to invite people would you like to see on Doodle? Please give us your feedback right here on our blog.

Your Doodle Team


Doodle strategy at work

January 21, 2015

The beginning of 2015 saw the Doodle Team and our colleagues from Tamedia Digital work on strategic subjects. The core of our work was based on findings, that an international branding agency gathered in the past weeks.

Feedback from Doodle Users

Feedback from Doodle Users

Many Doodle users were interviewed and helped us understand questions such as:
what makes Doodle such a great tool for more than 24m users per month around the globe? What is missing? How do we tackle the tasks in 2015 and the years to come? What can we take from our findings in 2014 and use these as the base for our way forward?

To tell you the truth: it was an intense day with hefty discussions and it was fantastic to be guided by Christian and his team from edenspiekermann_ from Berlin. The outcomes will come up in the coming weeks and we’ll make Doodle an even better scheduling tool for all of you. We’ll continue to help bringing people together from around the globe.

We’ll keep you posted – promised!

The Awesome Doodle Team

IMG_5235


Plan your Christmas party with Doodle

November 25, 2014

During the month of December, many companies will be celebrating their results by organizing parties for the entire company to enjoy. Of course, due to our busy schedules, finding a time that works for everyone can be a real challenge, but Doodle is here to solve your scheduling nightmares.

Whether you’re organizing your company’s Christmas party, an end-of-the-year lunch with some friends, or anything else, Doodle will help you find a time to meet with one or more people. Forget the painful back-and-forth communication that happens with emails or phone calls. Doodle radically simplifies the process of scheduling events, and it’s free.

Schedule your Christmas Party with Doodle

Schedule your Christmas Party with Doodle

Just follow these three steps:

1. Schedule an event

The first step in scheduling an event with Doodle is to fill out a simple form with the title, location, and description of the event. On this page, you’ll also enter your name and email address so you can receive the link to view or edit the poll.

2. Propose times and invite participants

The next screen asks you to choose the days and times that you are considering for the event, and then you’ll send this information to the participants via email or through Doodle.

3. Choose the final time

Once everyone responds, the last step is to determine which time works best for the group.

It’s almost too easy. Happy holidays!

Your Doodle-Team


Tamedia completes acquisition of Doodle and shifts gears for further investments

November 13, 2014

Swiss media group Tamedia has increased its share in Doodle to 100 per cent and intends to keep investing in the scheduling platform.

The founders Michael Näf and Paul E. Sevinç as well as the Innovation Foundation of the Canton Bank of Schwyz as minority shareholders have relinquished their 51 per cent share as already agreed upon in 2011. Following the successful transfer of operational management to Michael Brecht in February 2014, Michael Näf and Paul E. Sevinç are now leaving the Supervisory Board of Doodle AG with the sale of their shares.

The scheduling platform under the direction of the new CEO Michael Brecht has invested further in internationalisation over the past months. This strategy has been rewarded with a substantial increase in sales. Today, more than 20 million people use Doodle globally every month. The scheduling platform, which is available in 17 languages, plans the opening of an office in Berlin in 2015, from where 10 employees will support the platform’s international growth.

The parties agreed to keep the purchase price confidential.

Your Doodle-Team


Doodle Wins Computer America’s Top Tech Award

October 20, 2014

We’re happy to announce that we’ve received the Top Tech Award from Computer America, which is the longest running nationally syndicated radio talk show about computers and technology in the United States. Computer America’s Top Tech Award is given to products and services that provide the best experience to the user and show innovation through design, which is exactly what we strive to do each day.

If you’d like, you can also listen to a recent interview that Computer America did with our CEO, Michael Brecht.

Thanks to Computer America for giving us this Award!

Your Doodle Team


International survey finds families are overwhelmed by group organization and communication

October 8, 2014

Based on the results of a new international survey* that we’ve conducted in Germany, the United States, and France, the dream of having a quiet family life is just a dream for most families. The results confirm that family life involves an enormous amount of organization.

The parents’ job situation plays an important role in this. Working parents have more organizational issues in their lives, and they’re also under more stress. Additionally, when it comes to scheduling, they make greater use of email, electronic calendar requests, and Doodle. With that said, they still primarily use phone calls to make arrangements with several people despite the fact that this method wastes the most time and there are much better alternatives.

Since finding a time for a meeting or making a decision with a group of people can be so time-consuming, we asked parents as well as people without children how often they have to handle those tasks in their personal lives.

The frequencies of schedules

Group Appointments

From back-to-school events to sports appointments and vacation plans, parents’ organizational efforts are definitely more complicated and increase in complexity according to the number of children in the household. Interestingly, there’s hardly any difference between men and women, which indicates that fathers are just as involved in family scheduling as mothers are.

But there are still major differences between men and women when it comes to their professional lives. For example, a substantially higher percentage of fathers work full-time (91% vs. 54%). The results also show that part-time work is popular among mothers, especially in Germany, as indicated here:

Job situation varies

The job situation of mothers in these three countries varies

Just under half of the respondents said that they usually handle the organizing within a group, and a similar percentage of them agreed that finding a suitable date for several people is annoying. In turn, while parents are usually more involved with group decisions, less than a third of them actually like to meet in large groups.

Family statements

International Statements on organizing

Mothers feel significantly more pressure with time in their personal lives than fathers do (49% vs. 38%), even if fathers are involved in group decisions to the same extent as we learned before.

There are also interesting differences between the countries concerning the request for an SMS confirmation before an appointment. French parents favor this (58%) while American (45%) and particularly German parents (24%) are skeptical about the idea.

Ultimately, whether they’re working full-time or part-time, employed people are more likely to organize events, they’re more annoyed by group scheduling, and they experience stronger pressures on their time.

This correlation with parents‘ job situations becomes even more apparent in a further analysis when we form an Organization Index as well as a Stress Index based on the requested statements.

Organisation in families

Stress index for families

When you look at the communication tools that families are using to organize their group decisions, it’s easy to see why so many of them are annoyed by the process.

The majority of respondents still rely on email and phone calls, which are highly inefficient methods of finding an agreement with a group of people.

Job status is the main factor for the frequency with which the communication tools are used. Working parents use almost all of the tools more regularly than nonworking parents. There’s also a particularly big difference concerning email and electronic calendar requests – calendar requests seem to be much more familiar to working parents. Additionally, Doodle is used more often by working parents to schedule personal appointments or make decisions with a group of people.

The tools of family communication

How do families communicate

Outside of job status, there are also some country-specific preferences with communication tools. For instance, American parents are more likely to use social networks for group decisions while German parents are more likely to use WhatsApp. In fact, 45% of German fathers and mothers regularly use this messaging service to organize appointments and agreements within groups while another 25% sometimes use it for those purposes. On the other end of the scale, more than 80% of American and French parents never use WhatsApp for group organization, so this use case appears to be a German phenomenon.

In the end, no matter which communication tools are used, it’s a fact that many families are choosing inefficient ways to communicate in groups. An experimental study for a Bachelor’s thesis at ETH Zurich revealed that using Doodle for group scheduling could save up to two-thirds of the time that you’d spend otherwise. Even in smaller groups, people benefit from online scheduling by saving around fifteen minutes for each event. Even if you only have a few group arrangements each week, the time that you save by using Doodle will mean that you’ll have more time with your family.

*Two-stage international online survey in July 2014 in Germany, the United States, and France of respondents between the ages of 18-60. Families among the internet population surveyed by Toluna Online Panel. Families and No Families surveyed by Doodle on-site survey. The current analysis is focused on respondents between the ages of 30-49 (N=6.562). More than half of all interviewed parents were a part of this group.


Public Service Announcement – WeNeedtoUseDoodle.com

October 1, 2014

With over twenty million users each month, our online scheduling tools have already reached a lot of people, but we still have more work to do. In an effort to help spread the word about Doodle to even more people, we’ve created the WeNeedtoUseDoodle.com Public Service Announcement.

Many of you have shared stories about times when you’ve been stuck in the middle of a scheduling nightmare with a group of people who were using email, phone calls, and text messages to find a time for the group to meet, and in order to put a stop to the chaos, you suggested that Doodle should be used instead. This word-of-mouth promotion has been a large driver of Doodle’s growth, and our PSA makes it even easier to tell others about Doodle in this way.

So the next time that you find yourself stuck in a scheduling nightmare with a group of people, just send them the link to WeNeedtoUseDoodle.com and put a stop to it. We hope you like what we’ve created, and please help us raise awareness about online scheduling by sharing the link with others!

Your Doodle Team


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